Service First

Business Summary

Service First was founded by two veterans who are building a brand to support service related charities and service member families. The company expects to produce consumer products in several categories that would be sold direct to consumer by individuals who are related to service (ex. military and service member spouses, retired service members) and will give a share of profits to charities that support service related causes. The first product will be a jewelry line developed by creative director and jewelry designer, Kara Ross, that will be launching in 2020.

The H/L Ventures Thesis
Protecting Promoting
People Veteran & Diverse Founders

Sustainable Development Goals

  • Decent Work and Economic Growth
  • Reduced Inequalities
  • Partnerships for the Goals


  • Fashion & Retail
  • Media
  • Community


  • Pre-Seed


  • H/L Studio