Group Black is a media collective urging marketers and agencies to shift more of their ad spending to Black-owned media outlets. The collective aims to help solve the “pipeline problem,” or developing more ways for brands to advertise among existing and emerging Black-owned media companies.
Group Black was co-founded by Travis Montaque, a technology entrepreneur who also founded messaging company Holler, and Richelieu Dennis, the founder of hair-care company SheaMoisture, which bought Essence magazine from Time Inc. in 2018. Holler and Essence are among the founding members of Group Black, along with Afropunk, Baller Alert, The Shade Room and esports platform Play VS.
|People||Equality and Inclusion Businesses, Diverse / Female Founder, Financial Inclusion|