Apricot

Business Summary

Apricot is reinventing how women discover and shop for independent, socially conscious, and environmentally sustainable brands. Apricot’s model allows brands to tap into organic customer growth through an affiliate program (think influencers but real women/moms) who promote and share brands via their personalized store on the Apricot site.

The H/L Ventures Thesis
Protecting Promoting
People Diverse / Female Founder, Small Business Entrepreneurship
Planet Sustainable Products

Sustainable Development Goals

  • Responsible Consumption and Production

Founders

Sector

  • Future of Work
  • Sustainable Tech / Materials
  • Fashion & Retail

Stage

  • Pre-Seed
  • Seed

Vehicles

  • H/L Studio