Apricot
Business Summary
Apricot is reinventing how women discover and shop for independent, socially conscious, and environmentally sustainable brands. Apricot’s model allows brands to tap into organic customer growth through an affiliate program (think influencers but real women/moms) who promote and share brands via their personalized store on the Apricot site.
| Protecting | Promoting | |
|---|---|---|
| People | Diverse / Female Founder, Small Business Entrepreneurship | |
| Planet | Sustainable Products |
