Noa Simons

Noa Simons is the co-founder and CEO of GoodBread. She is an entrepreneur, investor, and community builder based in the Hudson Valley in Upstate NY. GoodBread is making small business loans more accessible and affordable for entrepreneurs leveraging psychometrics and behavior.

As the President & CEO of the Upstate Capital Association of NY from 2016 through 2024, Noa facilitated venture capital and private equity investment across the region. She also ran the NYBPC, New York’s statewide intercollegiate entrepreneurship competition that engages more than 700 students and 200 business professionals annually from more than 60 colleges and universities all across New York.

Prior to these roles, Noa co-founded the Hudson Valley Startup Fund. The first decade of her career included working within a Boston-based family office and included launching an online library, serving as interim CEO for the workout of Norton Motorcycles, building and operating a venture capital fund based in Shanghai, and multiple startup initiatives primarily focused on commercialization potential for novel wind turbines and waste-to-energy technologies.