Sofia Laurell

Sofia Laurell is the Co-Founder & CEO of Tiny Organics, an early childhood nutrition company focused on shaping baby and toddler palates to prefer vegetables. Tiny Organics has raised $16M in venture capital and serves customers nationwide. Born and raised in Finland, Sofia has always been passionate about advocating for women and children. Prior to Tiny, Sofia spent her career launching and building brands. She is an integrated marketing veteran with over a decade of experience, including at Ascend Foundation, where she helped elevate women and minorities onto U.S. corporate boards and created a pipeline of women and minorities to achieve the highest levels of leadership at Fortune 500 corporations. Prior to that, Sofia worked at Deutsche Bank in New York and at Aristarc Capital, a hedge fund. She is a frequent speaker and regular contributor to Entrepreneur. She has been featured in Forbes, Crunchbase, TechCrunch, and more on topics of loyalty and non-traditional paths to building companies.